Thursday, 30 October 2014

MCM London Comic Con Moments

Well that was fun, Accent UK returned to London's MCM Comic-Con last weekend and had a pretty cool time. Our appearance at the earlier May show produced record sales and really opened our eyes to the behemoth that these shows have become. This time felt busier and its since been confirmed that some 110,000 fans flocked to the Excel centre, which certainly explains the epic sandwich queue!.
MCM is all about Cosplay - see this wonderful Disney Group!

That said, we were a little down on sales, selling just over 75% of May's record and at times, despite the crowds, the Comic Village felt a little quiet. This is probably explained by the fact that the show has grown even bigger and, I think, used at least one more of the Excel's huge exhibition halls than last time. This, like the recent MCM Manchester show, is actually a welcome move, allowing more space for people to move round so there are less of the problematic 'bottleneck's early MCM's were known for. However there is just so much to see now that it is a challenge to get round it all and of course, fans have limited funds so can't buy everything they see, even if they want too.
These were a fun couple - Steampunk Golden Syrup Soldiers!

This was pretty noticeable in the Comic Village where more so than last time folk wanted to have a good look round first before committing to buy and who can blame them, with so much to see.  Thankfully we had several folk who did just that and returned, some even after queueing at the crowded cashpoint machine to ensure they had money for our books, which we are very grateful for.

Our Zombie 2 cover model turned up!
Steampunk cosplayer Xander Boo

We also had several returning readers who had picked up and enjoyed our books for the first time at the May show and wanted to see what else we had so again thank you!  Actually this, bizarrely, may also explain why sales were down from last time as in fairness we had no new books to offer since May. This may also be the reason why there were several exhibitor notable absentees from the May show, who without new product, may have decided to skip this show in the increasingly crowded UK convention calendar? Although sales were slower than May, they were still our 3rd highest ever, comfortably above our previous best ever figure from 2010, so we're certainly not going to complain!

Accent UK banner competes with The Hobbit during the London MCM set-up

But as happens, this opens opportunities for others and our immediate table neighbours were all, I think, first-time MCM exhibitors; Charlotte Franks 'Made by Anxiety', Lissy Raine 'Lillyluft' and Elizabeth Querstret, a fine friendlier bunch you couldn't hope to meet! There were many others so apologies if my geriatric head can't recall all the names or website links! Actually, amongst Rich Johnston of Bleeding Cool's prompt MCM reporting is a pretty comprehensive file of all Comic Village exhibitor tables on the Friday afternoon here  so you can see some of the awesomeness for yourself!

Scott set for Friday business

Rich's photos were from early Friday afternoon just after the show opened when Scott and I had barely arrived and were still unloading the car. We'd had a reasonable drive down but things always take longer than you think so it was a wee bit of a last minute panic to get registered, wristbands, parked, located and set up but that was down to us not the excellent organisation I hasten to add. Although vowing to leave earlier 'next time' I may not need to as MCM announced that next year's London shows will be over 3 full days, presumably meaning Thursday set-up's where in theory you have all day to drive down and unload etc. While this makes perfect sense for the show I didn't really get a chance to discuss this too much with fellow exhibitors and punters so we'll see how this goes. Our Friday afternoon sales were pretty modest it has to be said despite there being pretty good crowds - maybe between 6,000 and 10,000? Well, Mr Harry Potter himself,  Daniel Radcliffe was there don't you know!

It's not a 'proper' comic-con without Stormtroopers!

There was actually quite a full programme of panels, talks, media announcements etc which took part away from the show floor in various conference suites that the Excel offers. I don't know if this was a new aspect of the event but helped keep those queues and disruptions to a minimum even if it did mean that sadly we didn't get to see anything. I believe that as well as Mr Radcliffe, Brian Blessed and comics giants, Mark Millar, Dave Gibbons - and Accent UK contributor! - Kieron Gillen were also in attendance but I failed to spy any of them on the show floor afterwards.

Mr 'Time Bomb Comics' Steve Tanner works hard

Everything else went smoothly, Scott and I caught up with Time Bomb Comics Steve Tanner who we had arranged to share a Greenwich apartment, being as the Excel hotels had either sold out or got incredibly pricey. It's always good to catch up with Steve and share recent comic show experiences etc and find out about the brand new Birmingham Comic Festival next year that he's co-organising, and we're committed to attending.

It was amazing the transformation when Steve Tanner took his jacket off!

Dave and Jemma arrived by train the following day - after Scott and I had done all the hard work setting up it has to be said - and a jolly time was had by all! Accent UK has always been a bit of a family affair but it is a real delight to Dave and I to be able to regularly escape the table for a look around or a cuppa, knowing its in good hands, so thanks Scott and Jemma for your hard work, although both of you probably did your best to spend as much at the show as we took in!

The Mathieson Team Pose!
The West Team Pose!

Socially we were pleased to also catch up with long-time friend and comics guru Chris Dingsdale who joined us and Steve for a meal and a few Saturday night beers and then that was more or less that. There were several other fine folks we caught up with at the show, including Jenika Ioffreda who was launching her delightful Vampire FreeStyle collection, Gary Erskine, set to go on the much anticipated RollerGrrrls comic, Jeremy Biggs's mighty expanded Subversive Comics line and the irrepressible Stuart Gould.

Dave's the one in the silly hat.....

We've really embraced the MCM series of shows and by combining them with carefully chosen, more 'traditional' comic shows Accent UK have enjoyed our most successful year ever! So thanks to all concerned and we will definitely return next year with plans already made for a bigger Accent UK MCM presence!

Unlike this excellent Cos-player, with MCM shows "There can be more than one!"


  1. Yep... a great Convention. It's always great to see such variety... costumes... stalls and small press comics. Looking forward to the next one.

  2. Whatyamean, every 6 months isn't enough for you! Maybe MCM London should go monthly! Actually if we do all the comic shows we could, it would almost be weekly but that would be too much wouldn't it?